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With FLIP LIFE flip lettering designed in homage to the great director Stanley Kubrick’s masterpiece “The Shining.” Inspired by the film’s classic scenes to reflect the terror in our hearts: like the carpet with circles of the Overlook Hotel’s corridors; the unnervingly neat orange red of the hotel bar’s restroom; the maze from which there is no escape… these all represent all kinds of fears within us, but only by facing them courageously can we flip our life.
BROWSEThe main Faith and Fear visuals come from hand-drawn designs by FLIPPOS founder Johnny Ku, linking the basic FLIPPOS sustainable logo to the idea of “Faith is the Flip side of Fear” with deep strokes that convey how he has pursued his dreams these past years, flipping life to another level of awareness.
BrowseThe Faith and Fear key visual identity was hand-drawn by founder Johnny Ku. Based on the FLIPPOS sustainability logo, it connects to the concept of “Faith is the flip side of Fear.” Paired with bold, expressive brushstrokes, the design powerfully conveys the deeper realization he has gained over the years while chasing his dreams and transforming his life.
BrowseFLIPPIE RUNNER is an abbreviation for Flip Hippie Runner, intended to convey the idea of "flipping hippie runners" as a group of people who remain positive, optimistic, and forge ahead no matter the circumstances.
BrowseDuring a marathon, founder Johnny Ku experienced a freezing 42-kilometer course in extreme low temperatures. This inspired him to spend an entire year developing the ultimate winter running top—one that keeps the body warm against biting winds while helping runners perform at their best during the race.
BrowseThe Faith and Fear key visual identity was hand-drawn by founder Johnny Ku. Based on the FLIPPOS sustainability logo, it connects to the concept of “Faith is the flip side of Fear.” Paired with bold, expressive brushstrokes, the design powerfully conveys the deeper realization he has gained over the years while chasing his dreams and transforming his life.
BrowseIn Irish legends, the Celts considered the shamrock a sacred object, symbolizing an endless vitality. We have incorporated the irregular, interwoven shape of the shamrock throughout the socks, while using four different knitting techniques to represent the four nations of the United Kingdom. The color inspiration comes from the Celtic green, while the brown representing the Germanic peoples is a blend of black, red, and yellow. The development of this product was extremely challenging, much like how different ethnic cultures require millennia of integration to find a way to coexist harmoniously today. When the socks are turned inside out, contrasting colors echo the main color scheme, signifying that while not every race may agree with each other, mutual respect and tolerance are the fundamental elements for humanity to evolve into a true civilization.
BrowseInspired by the traditional Indian painting, Henna (Mehendi in Hindi). It was spread from Egypt to the Middle East 5,000 years ago, and then spread to India to become a symbol of auspiciousness and blessing, it is also an indispensable role in Indian traditional festivals and weddings. In the early days in India, Henna was used by people of lower caste to serve those with higher status. However, with the changes of the times, Henna has also transformed into a skill that everyone can learn, regardless of age and occupation.
BrowseInspired by the traditional Indian painting, Henna (Mehendi in Hindi). It was spread from Egypt to the Middle East 5,000 years ago, and then spread to India to become a symbol of auspiciousness and blessing, it is also an indispensable role in Indian traditional festivals and weddings. In the early days in India, Henna was used by people of lower caste to serve those with higher status. However, with the changes of the times, Henna has also transformed into a skill that everyone can learn, regardless of age and occupation.
BrowseRock music originated in the southern United States in the 1940s. The style is an independent music style developed by combining African-American music, such as blues, rhythm and blues, gospel music, country music and jazz, and performed by black musicians. In the early days, people listen to music were through the radio, which allowed the audience to enjoy the music without seeing the skin color of the performers. Back the days racial discrimination was serious problem in United States, rock music made people feel the purity of music.
BrowseMaori Koru Silver fern is a unique species of fern in New Zealand. The back of the silver-white leaves can glow under the moonlight. When Maori people hunt at night, they will fold the silver fern leaves as a guide to go home. The silver fern is not only regarded as a "sacred object" by the Maori, but also the national flower of New Zealand and the team emblem of the national rugby team All Blacks.
BrowseThe Mohicans reversible socks, which continue the classic Native American design, feature turquoise as the main color this time. Turquoise is considered a sacred object by Native Americans, especially by the Navajo, who believe it embodies the spirits of the blue sky and the sea and symbolizes divine power. They wear turquoise ornaments to pray for wealth and longevity. Another design departure from the Mohicans is that the wings upon reversing the socks are replaced by an eagle totem, symbolizing the US military in World War II. This signifies that even within mainstream society, minorities can still preserve their cultural traditions and contribute to the world.
BrowseInspired by the traditional Indian painting, Henna (Mehendi in Hindi). It was spread from Egypt to the Middle East 5,000 years ago, and then spread to India to become a symbol of auspiciousness and blessing, it is also an indispensable role in Indian traditional festivals and weddings. In the early days in India, Henna was used by people of lower caste to serve those with higher status. However, with the changes of the times, Henna has also transformed into a skill that everyone can learn, regardless of age and occupation.
Browse
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